Episode 63 - Mel Berry, Co-Founder, Her Spirit - a podcast by Mass Participation World

On today's episode of The Aid Station we head to Nottingham, England, to meet Melanie Berry, Co-Founder, Her Spirit.

When COVID-19 broke Mel was in Majorca and had the realisation that "our business model is now completely flawed because it is all around those Mass Participation events that won’t happen anymore so how do we continue to live and thrive"

Hear the story of how Mel and fellow Co-Founder Holly Woodford took the opportunity to pivot their business with a focus on their digital offering to continue to support their community of women and grow their business by 300% in the process.

"Community is at the heart of everything that we do so women had the opportunity to be supported through our three pillars of mind, body and fuel."

The Her Spirit community is filled with inspirational stories of women who have overcome adversity like 50 year old Marie Moss who has completely turned her life around since discovering exercise and becoming a "Her Spiriter".

Listen to my chat with Mel here https://youtu.be/8N7g_PFV5dQ

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