Episode 7 -Andrew Messick, CEO, IRONMAN Group - a podcast by Mass Participation World

Today's guest on "The Aid Station" is Andrew Messick, CEO at IRONMAN Group coming to us from Tampa, Florida.

Andrew gives a behind the scenes look at the operational complexities  of having to postpone 97 races into an already packed Q3/Q4 calendar. He  talks about the importance of "over communication" to make it happen,  especially with staff and a key focus on supporting younger staff during  such trying times.

He also highlights the value that our  industry plays in giving people a goal and focus with so many athletes  saying things like "I just want an anchor to focus on" which has also  been reflected in the huge participation levels in the newly launched VR  Club.

Andrew shares his belief that the endurance industry  mindset is ideally positioned to "just keep going" through these  challenging times "it's like being in the last half of the marathon -  keep putting one foot in front of another .."

Further episodes of The Aid Station

Further podcasts by Mass Participation World

Website of Mass Participation World