Episode 70 - Kim Ashworth, Vice President and Chief Marketing Officer, Ashworth Awards - a podcast by Mass Participation World

We wrap up The Aid Station this week in Massachusetts, USA where we meet  Kimberly Ashworth, Vice President and Chief Marketing Officer, Ashworth  Awards.



Whilst these are dire  times for the bulk of the industry the massive boom in virtual events  and the demand for locally produced medals has proven to be a boon for  this family run business albeit in the early stages they had to turn to  manufacture of personal protection equipment to keep the factory open.



At one stage it was literally all family hands on deck with Kim, her  husband and company President, Dan, their two daughters with their  boyfriends and the family dogs in the factory around the clock to keep  up with demand and cover the gaps of staff working from home due to  COVID.



Hear Kim's insights into the virtual running space and  the fact that some events in the US are getting more runners for virtual  events than for their normal races.



Make sure you listen to the end to hear Kim's personal inspirational story.



Listen to my conversation with Kim here https://youtu.be/_Td9U5Vncb0

Further episodes of The Aid Station

Further podcasts by Mass Participation World

Website of Mass Participation World