Episode 72 - Mohamed Mirshan Hassan, Senior Manager Brand & Marketing Communications for Dhiraagu and Race Director of Dhiraagu Maldives Road Race - a podcast by Mass Participation World

Today's episode of The Aid Station is another inspiring example of the  ability of Mass Participation events to create huge impact on  communities. We travel to the beautiful Maldives to meet Mohamed Mirshan  Hassan, Senior Manager Brand & Marketing Communications for  Dhiraagu and Race Director of Dhiraagu Maldives Road Race.



It's a great story of how a brand achieved its business objectives and  went many miles further. Dhiraagu is the biggest telco in Maldives and  the original idea of staging a run to promote its broadband services  which attracted 150 runners in 2007 has grown to a sold-out event of  over 4,000.



The event raises huge amounts of money for  children's charities, attracts tourists from all over the world and  touches much of the community in some way.



Listen to the  challenges of organising an event in the island capital city of Male  which is one of the most densely populated in the world and covers only  8.3 square km.



COVID-19 has created huge challenges for a  country that relies on tourism albeit that life is slowly starting to  open up which means that Mirshan has the opportunity to go cycling with  his three sons at the weekends.



Watch the episode here https://youtu.be/YDwcN0wARXc

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