Amplified: Visibility, sponsorship and media rights: The growth of women's sport in the UK - a podcast by Ampere Analysis

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Minal Modha is joined by Sue Anstiss MBE, CEO of Fearless Women and author of the book Game on: The unstoppable rise of women's sport, and Jonathan Licht, Managing Director of Sky Sports.

They discuss the transition women's sport has been going through in recent years, the role of traditional and new media in its growth and the value it offers to sponsors, broadcasters and advertisers.

Producer: Henry Beckwith

Researcher: Rory Gooderick

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