Focus on Visibility: Unlocking SEO Strategies for Photographers with Melissa Arlena - a podcast by Lisa DiGeso, The Milky Way

I don’t know if there are three letters more intimidating to photographers than SEO, but it’s something we all need to educate ourselves about. Photography businesses often rely on Google searches, among other things, to bring in clients, so don’t bury your head in the sand when it comes to SEO.

In today’s episode, I’m interviewing Melissa Arlena, an SEO educator and coach for photographers, who shares what SEO actually is, why it’s important for photographers, and tips for optimizing your website for Google rankings. 

What’s in this episode:

[03:03] What SEO actually is, why it’s important for photographers, and Melissa’s advice to make it more user-friendly

[05:17] Where to begin with SEO as a newbie, and the biggest mistakes photographers are making with SEO

[12:22] How blogging has changed in recent years, and how to get started with a new blog today

[20:07] Tips for making your website SEO-friendly

[27:17] The metrics photographers should track to measure the success of their SEO efforts

Tune in to this episode for tips on how to optimize your website for SEO and improve your Google search rankings.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/focus-on-visibility-unlocking-seo-strategies-for-photographers-with-melissa-arlena/

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