Marketing Mashup: Past Guests Share Their Best Advice on Marketing and Making an Unforgettable Experience for Your Clients - a podcast by Lisa DiGeso, The Milky Way

The way you market your photography business, from email and your website to the way you interact with your clients is crucial to growing a sustainable business. The client/photographer relationship starts long before you begin a session, and you can create an unforgettable experience through education, marketing, and nurturing your clients before and even after meeting face to face.

Today’s episode features advice on how to craft and approach your marketing with the client experience in mind with thoughts from Megan Di Piero, Julie Christie, Mark Rossetto, Maria Arellano, and Nate Grahek. They’re sharing why it’s so important to not just have a website, but one that works for your business and your clients, how education improves the client experience, and why nurturing your current clients creates repeat sessions to fuel sustainability in your business.

To hear more from these incredible teachers, join us for the virtual 2022 Online Business Retreat for portrait photographers! If you’re ready to elevate your business through marketing, sales, systems, pricing, and more, you can register at the link below!

What’s in this episode:

• How focusing on sales and service creates sustainability and success in your photography business (Megan Di Piero) [00:00]
• Why nurturing relationships with your current clients is one of the best marketing strategies (Julie Christie) [03:03]
• Why an email list is crucial to growing your photography business (Julie Christie) [06:10]
• Two stories of how marketing can completely transform your photography business, whether you’re just starting out or you’re ten years into your business (Mark Rossetto) [08:31]
• The key to success in your business and how it’s related to your website (Mark Rossetto) [11:32]
• How you can over-deliver on your client experience outside of your photos and sessions (Maria Arellano) [12:27]
• Why your website is so important and how to tell if it’s working for your business (Nate Grahek) [15:01]
• How a good email system can support your website marketing (Nate Grahek) [15:57]

If you want to hear thoughts on marketing and client experience from some incredible past guests, tune in to this episode.

ll show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/marketing-mashup-past-guests-share-their-best-advice-on-marketing-and-making-an-unforgettable-experience-for-your-clients/

Reserve your spot for the 2022 Online Business Retreat: https://themilkyway.ca/2022-business-retreat/

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