The Power of Personal Branding: Showing Up in Your Business Through Brand Photography with Angie McPherson - a podcast by Lisa DiGeso, The Milky Way

Are you a photographer who feels uncomfortable on the other side of the camera? It’s a bit of a cliche, but it’s true: Many photographers struggle showing up in their own businesses, especially in photos. But your personality is what sets you apart, and showing it off is key to attracting the kinds of clients you’ve been dreaming of.

In this episode, I chat with brand photographer and marketing strategist Angie McPherson about attracting your ideal clients through brand photography. Angie shares how she fell in love with brand photography and how she uses it in her own business. She explains how to find balance between your style and your clients’ brands. Plus, we break down the brand photo process and client experience–from finding beautiful locations to styling your clients.

What’s in this episode:

• How to be yourself on social media and attract your dream clients [2:35]
• How Angie steps into her clients’ shoes as a brand photographer [5:09]
• Why you should prioritize your own style when looking for clients [8:01]
• How to figure out pricing for brand photography packages [10:24]
• How to style your clients or connect with local stylists [13:06]
• Watermarks, tags, and photo credit for brand photography [14:16]
• How to handle clients who want to edit their own brand photos [15:49]
• How to attract your ideal clients by showing up online [17:05]
• Angie’s tips for finding unique locations for brand photoshoots [19:57]
• What Angie’s branding package and shoot process looks like [22:24]
• Why shot lists are life savers during branding sessions [28:30]
• Angie’s advice for fellow photographers and business owners [32:15]

If you want to show up as your most authentic self and attract your dream clients, tune in to this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/showing-up-in-your-business-brand-photography-with-angie-mcpherson/

Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

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