Turning Frustration into Fuel: Harnessing Change and Growth in Your Photography Business with Fiona Margo - a podcast by Lisa DiGeso, The Milky Way

Pricing your business is about the numbers, sure, but it’s also about your emotions. Self-worth, imposter syndrome, uncertainty - all of those things can play a part when deciding on your pricing structure for your photography business. But what if there was a simple way to align your pricing?

In today’s episode, I’m interviewing Fiona Margo, an adventurous motherhood and newborn photographer in the Seattle area, who shares how she uses resentment to measure her pricing packages (yes, you read that right!), how to create a marketing plan that works, and whether or not Instagram is still a viable marketing tool.   

What’s in this episode:

[03:47] Fiona is very specific about pricing and location on her website so that clients know exactly what they’re getting when they book a photo session

[08:44] Fiona’s advice on creating a marketing plan, how to tweak it when you’re not getting the results you wanted, and if Instagram is still worth the effort for creators

[12:46] How to get more involved in your community and boost your visibility as a local business

[14:02] How Fiona’s photography business works and how she makes it profitable (and the answer might surprise you!)

[18:15] Some advice for when you’re not getting inquiries or not serving your ideal clients and feeling stuck in your business, plus tips on pricing your business

[31:50] Fiona shares her best practices of building an email list

Tune in to this episode for tips on pricing and marketing your photography business.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/turning-frustration-into-fuel-harnessing-change-and-growth-in-your-photography-business-with-fiona-margo/

Get access to our 2023 Family Retreat! Don't miss the chance to learn from 24 instructors to take your family sessions (and confidence!) to the next level: https://themilkyway.ca/2023-family-retreat/

Want to put an end to awkward moments in your photo sessions and create genuine connection? Download The Storyteller’s Toolkit today, featuring 200+ emotive photography prompts, so you’re never left wondering what to say. 

Further episodes of The Art

Further podcasts by Lisa DiGeso, The Milky Way

Website of Lisa DiGeso, The Milky Way