#11: How to Measure Your ROI from Paid Traffic with Tommie Powers - a podcast by Rick Mulready

Alright, today I’m psyched to welcome Tommie Powers to the show.

Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.

In This Episode, You'll Learn:

• The importance of the one key metric and the one thing you can do to move your business forward


• The absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.


• The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.


• If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.


• At what point and how to track purchases and revenue within your sales funnel


• The reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready