#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads - a podcast by Rick Mulready
from 2017-05-31T07:30
On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.
And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.
Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.
He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.
On the Show Today You’ll Learn:
- Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goal
- The philosophy behind WHY he created and followed this strategy
- The FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on Kickstarter
- What he considers the real magic behind his success
- What is the “Gruen Effect” and how it can be applied to online marketing
- How they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.
- How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.
- Why it’s good to have multiple offers and product variations when using the Kickstarter platform
- The importance of building scarcity into your offer…
- And a whole lot more…
As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.
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Further episodes of The Art of Online Business
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