#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou - a podcast by Rick Mulready

from 2017-06-07T07:30

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On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:

  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch


With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready