#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin - a podcast by Rick Mulready

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him.

And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

• His Facebook ads
• How much he’s spending on ads
• The tools he uses to set up his webinar system
• The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
• How he tracks all of his results
• And what he would say to someone considering doing evergreen webinars for the first time.
• And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

• How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  
• What a “Just In Time” option is and Grant’s experiences he’s had with them
  
• How using a $17 tripwire resulted in about $17,000 of additional revenue
  
• The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  
• Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them

Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

Further episodes of The Art of Online Business

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