#20: Lead Magnets That Convert with Jim Belosic - a podcast by Rick Mulready

On today's show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert.

With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid traffic to grow your business on autopilot. You’ll also hear what’s working (and not working) right now from the top minds in online marketing so you can get more leads and sales every day without having to empty your wallet in the process.

We get into a great discussion with Jim today all about what's working well right now when it comes to lead magnets and how to deliver a meaningful, strategic product/content to attract quality leads.

You'll find this discussion relevant whether you're an online business owner or you have a local brick and mortar business.

In This Episode, You'll Learn:

Whether the format of your lead magnet should be consistent with the paid products that you're leading people to.

Why mobile needs to be a priority when considering your lead magnet, along with some tips and tricks on how to get mobile users to opt-in.

Tips to increase your webinar registrations on your landing pages

Jim shares details of a company’s campaign that got 220,000 qualified leads in a matter of 7 days and then saw a 70% conversion rate of those leads wanting more information about the company.  Boom!

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready