#27: Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less - a podcast by Rick Mulready

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.

The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.

In Today's Episode, You'll Learn:

How to use the 80/20 principle to squeeze more out of your paid traffic.

How to use 80/20 to figure out where you should be spending your advertising dollars.

What 80/20 tells you about where to find your customers.

Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.

Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

How do you decide where to focus your energy to get the biggest ROI for your business possible?

The concept inside of every 80/20 is another 80/20 and another and another...

And a whole lot more!

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready