#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting - a podcast by Rick Mulready

In Today’s episode: we’re talking with Joey Kissimmee.

Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.

I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen.

Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.

• How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.


• Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.


• How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.


• The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.


• Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).