#45: How to Grow Your Podcast With Facebook Ads - a podcast by Rick Mulready

from 2015-06-26T14:56:49

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On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.


I get lots of questions from podcasters like:



  • Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?

  • How might Facebook ads help me launch my podcast with a bang?

  • Do you direct people to your podcast show notes page for a specific episode using Facebook ads? 

  • How often should you run ads for your podcast?

  • Should you do an ad that leads people to an opt in to help build your list?


I answer these questions and more on today's episode.


One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.


I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic


It's a blast. I love teaching and being able to connect with people through their ear buds.


But you know what? It not always easy.


You gotta come up with topics, get guests, outline episodes, editing, show notes, etc...


And then there's promotion.


We're always looking for ways to get more listeners, more downloads and higher rankings in iTunes, right?


One way that's really effective in promoting and growing your podcast is through Facebook ads.


The ability to advertise your show to your exact target audience on Facebook is SICK.


So if you've currently got a podcast, the following tips and strategies can help you crank up your listens and downloads.


Or, if you're tossing around the idea of launching a new show, this can also help you launch with a bang and better position your show for that coveted New & Noteworthy on iTunes.


For a full written tutorial and how-to videos on today's episode, visit www.rickmulready.com/45

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready