#56: Proven Copywriting Strategies that Convert with Ryan Johnson - a podcast by Rick Mulready

from 2015-09-03T15:54:01

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On today's episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson.


Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich.


I met Ryan in July in Portland, OR and after spending an hour with him, I quickly saw why he's one of the most respected people in the copywriting space, especially when the focus is on creating copy for a consistent brand and content message within your business.


Here's a taste of what people have to say about Ryan: 


"It's rare to meet someone who can write so well — and be so strategic — as you are. Your ability to visualize the exact experience a reader is going through -- including the words, the tone, the frequency, even the invisible threads -- is phenomenal. Your copy is f#@$*&^ good. And the way you deconstructed and quickly improved the launch outline was amazingly impressive." -- Ramit Sethi, I Will Teach You To Be Rich


"This is great stuff, Ryan, and I think you're dead-on on 99% of it."  – Ryan Deiss, Idea Incubator / Traffic & Conversion Summit


"Ryan, your writing is so good that I've been struggling to find a way to express how awed I am by what you sent me. It's amazing." – Andrew Warner, Mixergy


I also announce a NEW scholarship winner for my FB ADvantage Facebook ads training program.  It's kind of a funny story for why I'm announcing a new winner and I explain what happened here today.


In Today's Episode, You'll Learn:



  • Ryan breaks down how he recommends setting up a launch -- from the email copy, the ads, the sales pages, landing pages, etc.

  • What’s the very first thing someone should consider when they sit down to write copy?  Ryan talks about the framework he recommends working within.

  • What are some big mistakes novice copywriters make and how to avoid them.

  • Tips for writing headlines that convert.

  • Strategies for writing in your own voice.

  • How writing copy for an ad is different from writing copy on a landing page.

  • Copywriting resources Ryan recommends if you  want to improve your copywriting skills.


There is GOLD here in this conversation with Ryan!  Enjoy...

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready