#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick - a podcast by Rick Mulready

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.

Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.

Today we’re talking about best practices for setting up highly performing YouTube ads.

He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?

3 Areas That Need to be Right When Setting up Your Ads:

• Knowing who to target and how to target


• Creating the video ad


• Ensuring you have the right settings in the Adwords interface

In This Episode

When it comes to the type of video, you need to be specific with regards to what you're using your video for.  For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds.  The most important thing is to ask people for the click!

The first 5 seconds is super important, really grab people at the beginning.  At around the 20 second mark, ask for the click.  The reason being is that you only pay for your ad if people view your video for more than 30 seconds.

The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button.

Only target video placements.  If someone is watching a video relevant to your offer, you can target them.  For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home!  Get the targeting right!

Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity.

Optimal Length for YouTube Ads if You Want to Drive Traffic and Optins:

• 0-5 seconds to grab people’s attention


• 5-10 to draw people in


• 10-15 to give people the main benefit of your solution


• 15-20 psychological trigger (authority, social proof, scarcity)


• 20-25 call-to-action


• 25+ static video (no music, the only movement is the mouse button clicking on the Call To Action button)

Veeroll

As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising.  He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready