#83: How to Create High Converting Instagram Ads - a podcast by Rick Mulready

On the show today we're talking about a topic everyone's been
asking about -- Instagram Ads.  And joining me to talk some IG
ads is Ethan Sigmon from target="_blank">Social Insight.

I ran a bunch of Instagram ads during my recent re-launch
for The FB ADvantage and they actually performed well for me.
And one thing I found interesting was the ads that performed better
were from warm traffic.  Not that this was a super surprise
but the cold traffic ads were really bad.

I’ve heard about similar results from several people over the
past few months but as you’ll hear today, Ethan shares his own
results when it comes to targeting cold and warm traffic on
Instagram.

We also get into the size and types of images that are getting
the best results with Instagram ads.

On Today's Episode, You'll Learn:

• Ad copy tips and strategies for improving your conversion
  rates


• What you need to think about for your landing page when it
  comes to Instagram ads


• Why the aesthetic of Instagram can be the difference
  between profitable ads and poorly performing ones


• Ethan shares a landing page tip that has increased his
  conversion rate by 35%

Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready