Case Study: How Kwadwo Sold Out His Founding Member Course Launch - a podcast by Rick Mulready

from 2023-11-01T01:00

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In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way.

Links mentioned in this episode:


You'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.

Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation endeavors.


In this episode, you’ll learn:

  • The importance of trusting your team and delegating effectively.
  • The power of pre-validation and pre-selling courses.
  • How to create a clear promise for your course and boost sales.




Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Rick Mulready’s Links:




Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:




Timestamps:
00:00 - Introduction
01:51 - Pre-Selling: Validating your course idea
03:44 - Behind-the-scenes strategies 
08:16 - Early member input shapes the course
10:34 - The challenge of defining your course promise
13:21 - Target audience: Course creators under $150K revenue
18:38 - Crafting a high-converting sales page with ChatGPT
20:28 - Turning a disappointing experience into a creative launch
25:02 - The value of live calls 
27:14 - The pitfalls of false scarcity, delegation, and growth
34:08 - Hiring right, delegating wisely, and learning along the way
38:33 - Quarterly updates and lead generation



Click here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice!

Head to Kwadwo's website https://theartofonlinebusiness.com to

  • have Kwadwo review your ads, ads strategy or funnel or to
  • book a call to talk with him about his ads management services.



Download your free Facebook Lead Gen Ads Setup Checklist!


Further episodes of The Art of Online Business

Further podcasts by Rick Mulready

Website of Rick Mulready