Case Study: How Laura Peters Is Working WAY Less While Making More - a podcast by Rick Mulready

from 2022-06-29T01:00

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Do you ever feel like you are working too much in your business? 

As business owners, many of us find that we are working way more hours than we would like to because there’s always work to be done when you’re running a business. But it doesn’t have to be that way. You can actually work less while making more in your business. 

In today’s episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever. 

Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.

It can be hard to give up that control in your business and let other people do things that you’re used to doing, but in order to have some balance in your life and scale your business, you have to learn to simplify and delegate. By shifting your mindset and trusting the people on your team, you can begin to work less and make more, just like Laura did. 

In this episode, you’ll learn:

  • How Laura grew her travel blog through ads and affiliate marketing
  • The launch strategy Laura uses to sell her course
  • The difference between Laura’s evergreen vs live launch methods
  • Laura’s average cost per lead
  • Why you don’t need to reinvent the wheel for your business
  • How Laura cut her hours spent working down by automating more
  • What it’s like working with your spouse
  • The power of SEO in your business




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*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

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