High Organic Touch in No Touch Times, with Elaine Lou - a podcast by Rick Mulready

from 2022-02-02T02:00

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My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.

She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.

Elaine is an expert in what she likes to call “high organic touch in no touch times.”

We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.

For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.

Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.

She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.

In this episode, you’ll learn:

  • Actionable steps to increase connection with your audience
  • Does asking for audience feedback mean you’re not an expert?
  • Why caring about your clients is unique
  • Savvy tips for writing copy that resonates with your audience
  • Principles and practices for making connections on Instagram
  • How Elaine builds meaningful relationships with people
  • The importance of setting mental health boundaries



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Elaine Lou Cartas’ Links:

*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Full show notes are



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