How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan - a podcast by Rick Mulready

from 2022-07-06T01:00

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Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? 


In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. 


How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible. 


Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.


In this episode, you’ll learn:

  • What’s required for a successful launch
  • Why empathy is so important when it comes to launching
  • How far in advance you need to start your pre-launch strategy
  • What the “Build-A-CASE” framework involves
  • Why voice-of-customer research is so important
  • Why levels of awareness matter in your strategy
  • What’s involved in Brenna’s sub-framework Set-The-PACE
  • How stories help establish a connection with your audience
  • How this method can be adapted to evergreen launches


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*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Brenna McGown’s Links: 




Full show notes available at www.rickmulready.com/614



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