(Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) - a podcast by Rick Mulready

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?

My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.

Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.

Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.

Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.

In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.

Part one is this episode, and part two will be next week.

In this episode, you’ll learn:

• What to avoid when managing your community
• How to set expectations when starting a membership business
• Setting boundaries for your membership’s features
• Tips for helping your members get the most from their membership
• How to create a safe community for your members
• Strategies for reducing churn in your membership
• Lessons from Diana’s failed launch

Rick Mulready's Links:

• Visit Rick's website
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• Full episodes of The Art of Online Business Podcast on YouTube

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Diana Tower’s Links:

• Diana’s website
• Diana’s blog
• Follow Diana on Twitter
• Diana’s Instagram

Full show notes are available here

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