10: Dynamic Website Personalization with Brennan Dunn - a podcast by Ben Orenstein and Derrick Reimer

Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.
Today’s Topics Include:Brennan’s experiences and genesis of RightMessage
Targeting with ads and website contentTechnical details on customer targeting
Most profitable targeting activityOnboarding hesitant customers with course material
Current status and future plans for RightMessageIf you’re enjoying the show please give us your ratings and reviews iniTunes.
Links and resources:RightMessageDouble Your FreelancingDrip Pro ToolsMaster Drip Email Automation Course - Brennan DunnBounce ExchangeWebpackPlanscopeChurn BusterBaremetrics Open Startups

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer