14: The Power of Simplicity - a podcast by Ben Orenstein and Derrick Reimer

This week Ben has been managing his projects and to-do list with OmniFocus, which helps as his business and stress level continue to increase. He has outlined and will be recording his last video about form objects and is glad to be approaching the finish line on the course. He also experimented with adding a Call to Action button in his emails but wants to get more data comparing metrics to get the best strategy with different email clients.
Derrick has been in the trenches working on scaling Drip this week by strategizing on architecture with the backend team. They have onboarded one of their biggest customers and are working with them to segment and filter subscribers to be more efficient. He discussed the importance of legacy code base and how it is re-invented and improved over time. While their backend has become more complicated and fast-paced, he and his team are committed to keeping high quality and continue shipping things out quickly.Today’s Topics Include:
Working around a schedule and dealing with notificationsEmail data metrics and call to action tests
Scaling backend architectureBrain-dumping to address issues
Defining legacy in a code base and continuous re-evaluationConsistency in a code base
Moving fast and increasing complexity while maintaining high qualityIf you’re enjoying the show please give us your ratings and reviews iniTunes.
Links and resources:RefactoringRails.ioDripOmnifocusPocketFinal Cut ProGithubAdBlock

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer