23: Refactoring Rails Launch Breakdown - a podcast by Ben Orenstein and Derrick Reimer

Ben keeps us posted on the Refactoring Rails course launch progress and shares his continuing sales metrics and marketing strategies. He is considering experimenting with free samples, bundling and cross-promoting going forward.
For his next project, Ben is creating a new course called The 30-Day Code Quality Challenge, which goes live on November 13, 2017. He has received a lot of feedback on the idea and is iterating on the outline, including content and pricing strategies for the future. He shares his plans for the course and Derrick gives his advice on the project.Today’s Topics Include:
Refactoring Rails launch progression and marketing strategiesBen’s new project: The 30-Day Code Quality Challenge
Comparing course formats and iterating on ideas using targeted feedbackThe power of building your audience and list
Lead generation versus sales valueProgramming language agnostic course strategy
If you’re enjoying the show please give us your ratings and reviews iniTunes.
Links and resources:Tiny Marketing Wins course (https://tinymarketingwins.com/)
The 30-Day Code Quality Challenge (https://www.codequalitychallenge.com/)RefactoringRails.io (http://refactoringrails.io/)Drip

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer