35: Conducting Customer Development Interviews - a podcast by Ben Orenstein and Derrick Reimer

As part of his new business journey, Derrick requested that customers schedule time to talk with him about Level, a team communication and management tool he is developing. Luckily, about 40 people signed up, and he has completed 14 of these calls. What are his customers saying? They confirm main pains they feel with current tools and are very willing to share their frustrations with existing tools. Derrick has not been surprised yet about their answers.
In Ben’s world, he is spending time on slinging and reading about Haskell. He is full of questions. Both Ben and Derrick are learning a lot every day, which is fulfilling and exciting.Today’s Topics Include:
Level will not be a project management tool, but may have some project management capabilitiesDerrick’s list of initial questions for customers: What is their company and role within it; the size of their team; what tools they use and when they adopted them; and the balance between chat, email, and project management in their organization
Derrick also asks customers: Why are they interested in Level? What problems do they want it to solve? What’s working well for them with Slack, and what’s not? What aspects of Slack do they use and don’t use?Ideas for improvement have come from Derrick’s customers
Continuous integration is the clear winner for usefulnessGauging willingness to switch to another tool, such as Level
Customers expressed using Level on a pilot basis for specific teams or projects and in coordination with at least one other toolBeing unable to post asynchronous, long-form discussions is a pain point for some customers
Paying for a tool would not be a big dealDerrick plans to kick off his building Level series and build mock-ups for customers to view
Positive use of minimalist user interfacesDebating whether to offer a pre-payment option for Level
Ben uses Ansible for the deployment of Haskell codeBen is seeking a Dev Ops person to hire - must have strong opinions and can fix stuff
SaaS Renaissance? More developers are starting SaaS companies - a trend already on the way out?Level will be SaaS but with an open source core
Tools SaaS companies will want to have and buyNot Built Here Syndrome: Engineers who outsource non-essential parts to someone else
Pricing Pages as a Service: Shopify’s checkout page feels natural but still represents the companyAvoid rebuilding stuff
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Links and resources:Ben Orenstein Website (http://www.benorenstein.com/); Twitter (https://twitter.com/derrickreimer)
Derrick Reimer Website (http://www.derrickreimer.com/)Basecamp (https://basecamp.com/) and Getting Real (https://www.youtube.com/channel/UCdx5Dk3EWTe2i8YDA7bfl6g)
Haskell (https://www.haskell.org/)Programming in Haskell book (https://www.amazon.com/Programming-Haskell-Graham-Hutton/dp/0521692695)
C Programming Language (https://www.amazon.com/Programming-Language-2nd-Brian-Kernighan/dp/0131103628) by Brian Kernighan and Dennis Ritchie (K&R for C)
Ruby on Rails (http://rubyonrails.org/)Ansible (https://www.ansible.com/)DripSalesforce (https://www.salesforce.com/)
Product Hunt (https://www.producthunt.com/)GitLab (https://gitlab.com/)and Discourse (https://github.com/discourse/discourse)
Stripe Atlas (https://stripe.com/atlas)Andrew Culver’s Bullet Train (https://twitter.com/i/moments/906824077612109824?lang=en)
Adam Savage: One Day Builds (https://www.youtube.com/playlist?list=PLKqXxhKj-VjqKzdBYPeqQUM2No2Ps7qU3)MicroConf 2018 (http://www.microconf.com/)

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer