36: Building Level - a podcast by Ben Orenstein and Derrick Reimer

Derrick continues to talk with customers and gain insights about a team communication and management tool he is developing called, Level. Derrick is developing personal connections with people interested in his mission, and his conversations with customers is reinforcing patterns.
Today, he shares the main problems with “Chat” functionality and why people are frustrated with the tools they use today. He is exploring possible solutions for Level to replace Slack and other tools. What issues do you experience?Today’s Topics Include:
False sense of urgency; Derrick’s tool would allow you to filter notifications on whether they are urgent or not; and let users view messages at their own paceChat is like a conveyor belt; if you don’t pick things up, they are going to fall or you are going to miss them
Lack of Decent Threading: People do not find threads useful and difficult to encourage appropriate use of themNo Mechanism for Tracking State of Conversation: Everything needs to be reviewed to find information and decisions; should offer Open, Closed, Request Review, and On Hold, and other statuses
3 Ways to Structure Messages: 1) Subject and body; 2) Body; or 3) Very small message in infinite timelineDerrick is clear on problems with existing tools, but less clear on exact solutions
Simple nuances can make a tool friendlier and easier to use - it’s all in the detailsDerrick kicked off the Building Level series
Ben and Derrick strategize on the best approach to getting teams to try LevelDerrick is trying to make the barriers to using Level for low
Level will most likely be an open source product with a commercially hosted version to generate revenueBen and Derrick discuss when it is the best time to start developing Level publicly
Ben decided to say “No” to speaking at MicroConf this year; saying “No” to something, is saying “No” to one thing, saying “Yes” to something is saying “No” to everything elseIf you’re enjoying the show please give us your ratings and reviews iniTunes.
Ben Orenstein Website (http://www.benorenstein.com/); Twitter (https://twitter.com/derrickreimer)Derrick Reimer Website (http://www.derrickreimer.com/)
Building Level #1: Idea Validation (http://www.derrickreimer.com/posts/building-level-1-idea-validation/)Twist (https://twistapp.com/?lang=en)
Drip (https://www.drip.com/)HipChat (https://www.hipchat.com/sign_in)
Startup Stories Podcast (http://www.startupstoriespodcast.com/)Stripe (https://stripe.com/)
Clearbit’s Reveal (https://clearbit.com/reveal)Derek Sivers (https://sivers.org/)
MicroConf (http://www.microconf.com/)

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer