68: Creating Differentiating Features - a podcast by Ben Orenstein and Derrick Reimer

Derrick continues to make progress and work toward his self-imposed deadline for Level. He was able to implement and ship batched notifications for the product, which replaces the instantaneous push notifications you would get from a chat tool. It’ll probably be one of the key features to sell as part of the “Level” way. But he’s wondering how to leverage interesting features in marketing.
Ben has been thinking about the same thing with Tuple. He wants to make some features of his product be a seperate, discrete entity that deserves its own spotlight. Capitalize on features!Today’s Topics Include:
Craft a narrative around “why we did this and the choices we made” for featuresTuple offers two modes: Navigator and Copilot
Avoid labeling every single feature as a big deal; strike a careful balanceDerrick’s working on reactions feature for Level; encourages thoughtful responses
Difference between like and acknowledge notifications; making them statefulDerrick closed pre-orders for Level on Dec. 14 and figuring out pricing paradigm
Derrick plans to do individual onboarding to set users up for success with LevelPeople are willing to pre-pay; optimize for meaningful engagement and feedback
When something is not going well and you don’t know how to fix it, know you’re not aloneBen’s Bad Day: Pairing session revealed bugs and latency issues with Tuple
Coping strategies for dealing with catastrophes; don’t freak out, blow out of proportionTuple’s Week: Added 200 to mailing list, chasing leads, and improving product
Links and resources:Art of Product on Twitter (https://twitter.com/artofproductpod)
Derrick Reimer (http://www.derrickreimer.com) WebsiteDerrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) WebsiteBen Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)Tuple (https://tuple.app/)
Stripe (https://stripe.com/)Screenhero (https://screenhero.com/)
Slack (https://slack.com/)Basecamp (https://basecamp.com/)
iOS (https://developer.apple.com/ios/)Superhuman (https://superhuman.com/)
Drip (https://www.drip.com/)

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer