69: Sound, Actionable Advice with Jason Cohen - a podcast by Ben Orenstein and Derrick Reimer

Derrick is away, so Ben welcomes Jason Cohen, CTO of WP Engine and four-time entrepreneur. Jason knows a thing or two about startups and mentoring them to achieve profitability and growth.
Jason is a straight talker and tells it like it is to get to solutions sooner. He encourages bootstrap founders to find an advisor who aligns with their goals. You need to know how to take advice and use advice that is right for you and your business. Even if you get great advice, think for yourself!Today’s Topics Include:
Advice is not enough; luck, execution, and other pieces are involvedBe honest and know what qualities investors want
Jason characterizes a company as a learning machine that’s constantly failing, not doing the right thing, and has no resources; but has agility to learn and react quicklyEmbrace your humanity and smallness; don’t lie about being big
Share the good and bad about your startup journey for others to feel connected to and support itWhen making decisions, apply filters to cut out things; constraints are useful
Universal Rule of Success: You’re all in and apply a lot of energy; makes you more productive and fulfilledMany paths lead to success and failure; pick ones that naturally fit you
A good engineer can build features (not risky), but can they do everything else - probably not (risky); identify how a company’s priorities need to change to address riskTo be sustainable, get help and became an expert in something - not everything
Product success depends on use cases and maturity of company (convince customers how good it is now and will get even better); if product isn’t good, then business won’t lastJason shares ideas and options regarding Ben’s Tuple product
When bootstrapping, getting money is challenging because you’re not on people’s radarLinks and resources:
WP Engine (https://wpengine.com)A Smart Bear Blog (https://blog.asmartbear.com/)
Can you bootstrap a company on the side? (Part 1 with Jason Cohen) (https://www.youtube.com/watch?v=ESZ3ViBEC3U)Jason Cohen - Designing the Ideal Bootstrapped Business (https://vimeo.com/74338272)
Capital Factory (https://www.capitalfactory.com/)Paul Graham (http://www.paulgraham.com/)
SmartBear (https://smartbear.com/)Peter Thiel (https://en.wikipedia.org/wiki/Peter_Thiel)
Adwords (https://ads.google.com/home/)Slack (https://slack.com/)
Hangouts (https://hangouts.google.com/)Marco (https://marco.org)
Silicon Valley Successes Podcast (https://www.siliconvalleysuccesses.com/podcast/)Art of Product on Twitter (https://twitter.com/artofproductpod)
Derrick Reimer (http://www.derrickreimer.com) WebsiteDerrick Reimer on Twitter (https://twitter.com/derrickreimer)
Ben Orenstein (http://www.benorenstein.com/) WebsiteBen Orenstein on Twitter (https://twitter.com/r00k?lang=en)
Level (https://level.app/)Tuple (https://tuple.app/)

Further episodes of The Art of Product

Further podcasts by Ben Orenstein and Derrick Reimer

Website of Ben Orenstein and Derrick Reimer