030 Scripts: Why and How You MUST Use them to Be Successful - a podcast by Art Sobczak, cold calling and sales trainer

The word "script" in sales stirs lots of emotion, both for and against. But, the only possible way to be successful in sales, or any performance activity, is to use them.

In this episode you'll hear the why, and how and where to use them to be successful in your own selling.

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