035 How to Respond to "Why should I buy from you?" - a podcast by Art Sobczak, cold calling and sales trainer

When many people hear, "Why should I buy from you?", they reply with THEIR reasons. Which are probably not the same as the questioners.

The most effective way to answer, is with a question. In this episode you will find out what that question is, and how you can use it (and its variations) so that you can then actually get them to buy from you.

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