054 One of the Best, Most Relevant Value Statements I've Ever Heard - a podcast by Art Sobczak, cold calling and sales trainer

It's essential for us to have value statements for our prospects IF we want to have any chance at all of getting them interested.

Art shares one of the best he ever heard, since it was timely and relevant. And he discusses exactly how you can do the same thing with yours to get more people responding to you, speaking with you, and ultimately buying from you.

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