060 GUEST: How to Differentiate, and Sell at YOUR Price, with Lee Salz - a podcast by Art Sobczak, cold calling and sales trainer

Many salespeople think that they need to drop their price, or have the lowest prices to win business.  And when they do drop prices, if they do get the deal, they are giving away profit, many time unnecessarily.

To win deals at the prices you want, the needed strategy is differentiation. Lee Salz shows us how to create meaningful value and stand out from the competition so we can deliver value, and sell at full price.

Further episodes of The Art of Sales with Art Sobczak

Further podcasts by Art Sobczak, cold calling and sales trainer

Website of Art Sobczak, cold calling and sales trainer