086 Calling Their Baby Ugly is Not a Good Prospecting Approach - a podcast by Art Sobczak, cold calling and sales trainer

Some salespeople use the "Your Baby is Ugly" approach. It directly tells the prospect that they have a problem, or are doing something wrong.

And it should be avoided.

You'll hear how Art received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.

Further episodes of The Art of Sales with Art Sobczak

Further podcasts by Art Sobczak, cold calling and sales trainer

Website of Art Sobczak, cold calling and sales trainer