116 How to Handle What You Might Think is a Price Objection, But Really Isn't - a podcast by Art Sobczak, cold calling and sales trainer

Most things that salespeople hear from prospects regarding price are not real objections. Just statements or comments. The danger is when the reps don't know how to respond, and end up giving away profits.

Here's an example of how the golf pro did this with Art, and sold his golf balls at a much higher price than they sell for online. And you'll hear what you can do, too.

Further episodes of The Art of Sales with Art Sobczak

Further podcasts by Art Sobczak, cold calling and sales trainer

Website of Art Sobczak, cold calling and sales trainer