153 Words to Use to Turn a Conversation Around - a podcast by Art Sobczak, cold calling and sales trainer

Words do matter. Especially in sales, and certainly on phone calls.

An alternative word or phrase can mean the difference between interest and resistance. Acceptance or rejection. Curiosity or an objection.

In this episode you'll hear a number of words and phrases to use in place of others that have been proven to be more effective.

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