187 GUEST: How to Use Pain and Gain to Sell, with Dan Seidman - a podcast by Art Sobczak, cold calling and sales trainer

It's long been taught that we need to find the pain and solve it. Well, that's half right. According to guest expert Dan Seidman, gain is just as big of a motivator.

The key is how to identify it, and then what to do with it. Dan shows us how, with examples in this episode.

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