The Most Valuable Commodity Your Church Can Possess | Ep. 012 - a podcast by Pro Church Tools
from 2018-01-20T08:00
Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.
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What's In This Session?
- Without attention, it doesn’t matter what message you’re sharing (0:55)
- American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11)
- Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54)
- Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53)
- Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38)
- Best way to get attention is to go where the attention is already being given (5:27)
Show Notes & Resources Mentioned
- American Marketing Association research
- Canadian Attention Span research
- What Happens In 1 Second On The Internet | Ep. #011
- Pro Church Tools
- Pro Church Tools on Facebook
- Pro Church Tools on YouTube
- Brady Shearer on Instagram
- Brady Shearer on Twitter
- Alex Mills on Instagram
Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/valuable-commodity-church-can-possess-ep-012//.
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