Hey, what’s up everyone? Welcome to this episode of The Auto Detailing Podcast. I’m Jimbo, and today what I want to talk about or what I want to predict is kind of where I see the future of the detailing industry for 2019. This is always really, really fun to me, so what I wanted to do, before we jump to far into the new year, is talk about what I think will be the most popular product in 2019.
The most popular detailing products and I think I’ll give you a front runner at least for now, which I think it is, all things considered, will be, ceramic coating maintenance products. I think we’ve started to see this trend of this for awhile, and more specifically the “spray and seals”, the “spray and wipes”, something like a Meguiars Fast Finish. I think what really made me come to this conclusion was at SEMA 2018 when I saw Meguiar’s jump into the pot not with a ceramic coating in the U.S like they have in other countries, not with a ceramic coating but with a spray and rinse off [Meguiars Ceramic Spray Wax].
Now, I know these products have been around for a few years, I think some even … I think C.A.R. Products had one called Spray and Seal. I think that was even dating back to 2014, maybe CARPRO had one even before that, but we’ve seen this kind of wrestling for the top spot in the “ceramic coating space,” but I think a section of the industry that’s going to far surpass that basically because of the ease of application and use and the benefits of it we are going to see the spray and rinse products. Now, there’s a couple that I’ve tried that I don’t like. McKee’s Hydro Blue, very finicky, not fun to deal with at all, streaky, the whole nine, have to work panel by panel. I think that’s super annoying, but one I’ve been testing right now is the Meguiar’s Hybrid Ceramic Wax.
Now, three huge buzz words right there. Not in love with the title of it. However, I do feel like it’s going to kind of bring the ceramic world to the consumers which is in turn going to help the detailer with those more costly ceramic coatings, but when we look at … And I think I just straight up think that the Meguiar’s Ceramic Spray Wax is going to be the most popular product through 2019 by far. Looking at a couple of the YouTube videos that are already out on it there’s a ton of popularity around it. The price point is ridiculous.
Price Point For These Products?
I’ll give you an example. I picked up two bottles of it. The MSRP on it is around $15 for a 26-ounce bottle. I got it at Amazon.com. I get a discount there. It brought it down to right around $11, and then for a limited time offer Meguiar’s was offering a $5.00 rebate on top of that, so you’re looking at $7 with tax for that 26 ounce bottle that’s going to do probably five plus cars.
They want you to initially use it like a spray and wipe, not a spray and rinse so that factors into it a little bit on the initial application, so that’s why further testing needs to be done. However, I’m excited to say I mean at a dollar or less per application that’s incredibly cost effective and mind you, it’s a consumer product. It’s not even in their professional line, so that’s interesting too.
Conclusion:
I just wanted to put that out there kind of in the industry, in the universe per se, that I think the most popular product for 2019 will be the Meguiar’s Hybrid Ceramic Wax. Now, with that, I think a lot of those other products like, McKee’s Hydro Blue, CARPRO reload, and many, many others to come will find their home in so many garages and detail shops around the world this year. So, buckle your seat belts, hold on, should be a lot of fun. I will catch you guys on the next episode. See ya.
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