433: How to Not Spend Money on Marketing and Still Get Great Results - Minal Sampat, RDH - a podcast by ACT Dental

How to Not Spend Money on Marketing and Still Get Great Results

Episode #433 with Minal Sampat, RDH

You don't need to spend a crazy amount of money to market effectively. Whether you're a new practice with little money to spend, or an established practice looking to change your marketing strategy, today’s episode is for you! Kirk Behrendt brings in Minal Sampat, author of Why Your Marketing is Killing Your Business, to share some of her marketing secrets that you can start implementing today. To master effective marketing for different budgets, listen to Episode 433 of The Best Practices Show!

Main Takeaways:

Understand your target audience and how to speak to them.

Know which marketing strategies will work for your practice.

Your current patients are the top two for new patient referrals.

Find ways to internally market to your current, loyal patients.

Avoid overspending on websites and things you don't need.

Don't be afraid to try new things.

Quotes:

“The reality is, all marketing works, and all marketing does not work. There are practices and companies out there who will say, ‘Do print mailers! Print mailers are amazing! We get hundreds of patients from it.’ And then, we have practices that are like, ‘Absolutely not — never do print mailers! They're horrible for us! They never work for us!’ It’s true with everything. So, what is right for you? What is not right for you? How do you get around it? And what I realized was that my real success came from not adding more marketing but leveraging the marketing businesses were doing, specifically, practices were doing.” (7:30—8:02)

“The number-one thing in marketing is, know your audience. But in our field, in dentistry, we never talk about knowing your audience. When I ask a GP practice who your audience is, they're like, ‘Well, age two to 85, whoever comes in.’ But that's five different generations. They all react to things differently. They buy differently.” (10:41—10:58)

“Video is powerful because they get to see you. They get to connect with you. They get to see your smile. They get to see who you are as an individual. You could do the makeup. You could add the filters. You could do all of that. But the video is something where your personality is going to come through.” (11:25—11:41)

“According to Forbes, the average user spends 88% more time on a website with a video than without. Why? Because we’re nosy people. Think about it. All the listeners who are listening, if you go to a website and there's a video, you press the play button. You just do, every time, because we are nosy people. That's why social media is so successful. But when your website does not have a video, you just keep scrolling.” (13:08—13:34)

“I would help practices who call me and say, ‘Minal, we need to get on social media! Can you help us?’ Now, I am a social media coach. So, clearly, from a business perspective, I should say, ‘Of course! 100%, get on social media!’ But I never say that. I always come down and say, ‘Why do you want social media? Why do you think you need it? Do you need it because your competition has it? Do you need it because your granddaughter is telling you you need to be on TikTok? What is the reason behind it?’ And they're like, ‘I don't know. We just keep hearing it.’” (13:43—14:09)

“Where are your patients coming from? Who are your patients? And let's say that we run a whole analysis, and they're like, ‘Well, the majority of our patients are in the senior population. We have X, Y, and Z, 65 and above patients. That's our bread and butter. That's who we see.’ So, I'm like, ‘Okay. Well, if that's the case, then we have to break this down and say, where do I spend money? Do I go to TikTok? Do I go to Facebook? Do I go to Instagram?’ And then, you start figuring things out and say,...

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