471: The 5 Don'ts of Attracting a New Hygienist - Rachel Wall, RDH, BS - a podcast by ACT Dental

The 5 Don'ts of Attracting a New Hygienist

Episode #471 with Rachel Wall, RDH, BS

An ad won't fix your practice. But with the right strategy, you can attract the right people. And to help you magnetize your future ideal team, Kirk Behrendt brings in Rachel Wall, CEO and founder of Inspired Hygiene, to reveal five important don'ts when attracting new hygienists. Money isn't the only thing that great hygienists value! To find out what they look for in a practice, listen to Episode 471 of The Best Practices Show!

Main Takeaways:

Be flexible and keep an open mind when hiring someone new.

Create an attractive culture that makes people want to stay.

Never create incentives that are only for new hires.

Avoid adding too many details in your ads.

Engage your team in the hiring process.

Highlight your unique perks.

Be creative.

Quotes:

“You want to create a situation that's attractive, bringing [new hygienists] into the practice, and then create a culture that really helps them want to stay.” (5:39—5:51)

“It certainly is not all about money. And I think there are hygienists out there that would be willing to take a little lower rate if they really and truly believe that the culture was healthy and strong. And you've got to, in addition to finding the right fit from a financial standpoint, find the right fit for a culture.” (7:22—7:42)

“You do need to keep an open mind, and don’t count somebody out right away. But also, the same goes for the employee. You've got to keep an open mind too and be willing to look at the practice and say, ‘Okay, they're doing things at a higher level. They're using digital scanning, and I don't have experience with that. They have a really thorough perio protocol, and I don't have experience with that. But I'm willing to learn and I'm willing to see, what is their philosophy, and what do they believe about these services that really brings a lot to their patients and brings value to their community.’” (8:14—8:49)

“You don't get what you don't ask for. But also, don't just expect because you asked for something that everybody’s going to hand it to you.” (10:52—10:59)

“You don't get what you don't ask for. However, you've got to be able to document your experience that is going to warrant you getting what it is you're asking for.” (11:53—12:05)

“Don't use only one or two methods when you're seeking a new team member. And it’s not just hygienists. This really goes for any position in your practice. I'm hearing things about Indeed. The latest I've heard about Indeed is there's not much coming from Indeed. But someone else may have a different experience. So, you've got to try multiple ways.” (12:40—13:04)

“Use Indeed if you've seen that work in your area. But you've also got to network. The best people come, often, from networking. They come from people that you know. Now, again, don't hire them just because you know them, or your neighbor knows them. But if they happen to fit your core values and they get results, then you also have someone that has some history with this individual, which is always super helpful.” (13:11—13:34)

“Get to know the leaders at your dental hygiene programs, even if they're not local, even if they're in another state. I moved to another state when I started practicing dental hygiene. So, hygienists are willing to do that if they are going into a practice that they really think they're going to enjoy, and it’s meeting their expectations as well.” (13:38—13:59)

“We created a recruiting deck for our clients to use. And so, [create a] video. One of our clients, we built this deck for him. We’re like, ‘You've got to have a link on this slide to your video on your site. And, by the way, you have 423 reviews in Google and they're five-star.’ Potential employees are going to be looking at that

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