476: Why Most Social Media is BS - Dr. Adamo Notarantonio - a podcast by ACT Dental

from 2022-09-23T03:00

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Why Most Social Media is BS

Episode #476 with Dr. Adamo Notarantonio

There are good things that social media can do for dentistry. But there's a bad and ugly side that every dentist should be aware of. And today, Kirk Behrendt brings back Dr. Adamo Notarantonio, co-founder of the imPRES courses, to highlight what we already know: most social media is BS! Every gorgeous image is the result of education, practice, and a billion more of hours of practice. Don't be discouraged by what you see! To learn the good, bad, and ugly of social media and how to stay motivated, listen to Episode 476 of The Best Practices Show!

Episode Resources:


Main Takeaways:

Understand the good, the bad, and the ugly of social media.

Don't strive for perfection — no one can be perfect.

Practice, practice, and practice some more.

Be authentic on social media.

Get educated — a lot.

Quotes:

“A cool part of social media for the younger generation [is] they could see what the possibilities are. But I think they have to realize and understand that to get to the level of the educator that we all look up to, like a John Kois or Frank Spear or Gregg Kinzer or Amanda Seed — do you know how much work they had to do to get to that level?” (9:33—9:57)

“Instagram is great to meet people. I have great friends — I use it as advertising for my courses. Obviously, that's great. But the amount of work that I do behind closed doors to get to the level that I'm practicing at right now, the younger generation can't fathom because they want — and not to their fault — everything is so fast; the click of a button on a phone, boom, boom. That's not the secret to success.” (9:57—10:19)

“We all have work out there we’re not proud of. Maybe the patient loved it. Maybe it wasn't our best. But you learn from it. That's the whole point.” (10:36—10:44)

“To do composites at the level I'm doing, I failed a thousand times. I redid 10,000 of them. I practiced a billion times. And I think that gets lost now because, ‘Oh, you need food? Okay, DoorDash. Two seconds. You want this? Boom. Five seconds.’ That's not reality.” (10:45—11:03)

“I don't want to bash social media altogether and say it’s BS — it’s not. It’s great for certain things. And I see it more with the younger generation, ‘Hey, teach me how to do,’ or, ‘What camera did you use?’ And I want to reply to them like, ‘I'll send you my camera. You still won't take that picture because you don't understand the settings and the lighting and all that.’ The better question would be like, ‘Hey, where can I go to learn that?’ And I will say, ‘Take this course. Take that course.’” (11:08—11:32)

“Social media shows you the before and the after with the nice car and nice clothes. The amount of work that you...

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