480: My Journey Out of PPOs with Dr. Bill Crinzi - a podcast by ACT Dental

from 2022-10-03T03:00

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My Journey Out of PPOs

Episode #480 with Dr. Bill Crinzi

Your family, your future, and your team depend on this one thing: your decision to go out-of-network! And to reveal how it can be done, Kirk Behrendt brings in Dr. Bill Crinzi to share his personal journey out of PPOs and into a better life. Start slow, plan ahead, and don't be afraid! To learn how you can start moving away from PPOs today, listen to Episode 480 of The Best Practices Show!

Episode Resources:


Main Takeaways:

Start slow.

Don't be afraid of losing patients.

You don't need to be everyone’s dentist.

Be prepared to talk to patients about dropping PPOs.

Plan for the potential smear campaign from insurance.

Patients will return and be willing to pay for great dentistry.  

Quotes:

“The staff was looking to [get out of PPOs] even before COVID-19 hit. They knew things were kind of hectic, and they were like, ‘Let's get this together.’ We were spinning, but we weren't hitting bonuses as much as we were back when we first signed on, and they were seeing that things weren't great. So, they were all-in on it. They weren't as afraid as the leadership was.” (7:19—7:45)

“We started [with] maybe one or two patients. We would start having a little bit of discussion about, ‘You know what? We might be thinking about leaving. They're not letting us have a personal relationship with you. They're interrupting the care that we can give you.’ That kind of conversation, we had with our patients. And we couldn’t have it all the time. The hygienists were afraid they were going to run behind if we’re going to have this conversation with every patient. So, obviously, that was a discussion that we'd have in a team meeting. But for the most part, that was how we got started. And the fears kind of dissipated.” (8:44—9:24)

“You've got to have some thick-skinned people in the admin area because you will get some patients that'll get a little bit frustrated with, ‘Why did this happen? What happened?’” (9:27—9:37)

“For the most part, there are a lot of patients that if insurance didn't cover their treatment, they weren't going to have it done. And we tried — I mean, we knew that was us and how we presented. We had to create that value for the treatment that we were doing for patients. But there's still that small percentage of patients that'll say, ‘If they're not paying for it, I'm not going to do it,’ and they’ll go down the road to an in-network person.” (10:27—10:51)

“Once we got all our existing patients to come through the cycle once and they know the policy now — that was where the fear was with me. I didn't want to lose those existing patients. How dare they! They were my buddies. I had some friends that left. We had 20% leave. That’s what they told us was going to be happen, and that's exactly what happened.”...

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