485: What Most Dentists Get Wrong About Social Media - Allison Lacoursiere - a podcast by ACT Dental

What Most Dentists Get Wrong About Social Media

Episode #485 with Allison Lacoursiere

Not using social media is a big mistake. And for dentists feeling uneasy about the online world, today’s episode will change your mind! Kirk Behrendt brings in Allison Lacoursiere, founder of Clear Coaching, to explain why you need these platforms, how to do it well, and ways to connect with the patients you want in your practice. It’s time to embrace social media! To learn the best practices for social media success, listen to Episode 485 of The Best Practices Show!

Episode Resources:

• Allison’s website: https://www.yourclearalignercoach.com/
• Allison’s Facebook: https://www.facebook.com/allison.lacoursiere
• Allison’s social media: @yourclearalignercoach
• Clearly I.G.’s social media: @clearlyig
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Main Takeaways:

Understand your vision and values before showcasing on social media.

An online presence helps your patients know, like, and trust you.

Be authentic. Don't change who you are when you're online.

Create a system for capturing special moments.

Don't manage social media on your own.

Social media is your digital resume.

Quotes:

“[Social media] can be just as bad, or as frustrating, or as difficult as it can be good . . . It’s just the future. It’s the future of the way that we communicate. It’s the future of the way that our patients find out information about us. And what I like to call it now is it’s our digital resume when we are a business owner. And so, when we want people to understand who we are, what matters to us, and really pull back the curtain on what we’re doing in our business, social media is the best way we can do this with its visual platform and with the way that it’s reaching this audience.” (4:29—5:10)

“[Social media] wasn't always as important. But it’s becoming more and more important because our audience has changed. The people that we’re trying to talk to has changed, and this is the way that they digest information. And so, one of the biggest things I would say that I see in the industry where we’re doing it wrong with social media is having a mindset that it has to be a certain way, or we have to be a certain way on social media for it to be successful.” (5:17—5:40)

“If you can understand why social media is going to help your business, how it’s going to help your business, understand the platforms that you're going to use to get in front of the people that you want to serve the most, and then know how you can show up authentically, it’s not going to feel as icky and it’s going to have this very strong purpose to it so that you can really be excited about social media rather than dread it.” (5:44—6:06)

“Don't change anything about who you are to get onto social media. Just show what you're doing that is working. Show the great care that you're doing with...

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