551: Video Confidence on Social Media - Allison Lacoursiere - a podcast by ACT Dental

Video Confidence on Social Media

Episode #551 with Allison Lacoursiere

Your millennial audience is the largest consumer group. If you want to reach and connect with this generation, you need to be online! To help you build that familiarity and connection, Kirk Behrendt brings in Allison Lacoursiere, owner of Clear Coaching and Clearly IG, to explain video confidence on social media, why it’s critical for your practice, and how to do it. With a few simple systems and a lot of practice, you can be more confident in the online space. Start changing your digital reputation today! To learn how, and to hear more about Allison’s courses, listen to Episode 551 of The Best Practices Show!

Episode Resources:

Allison’s website: https://www.yourclearalignercoach.com

Allison’s email: allison@yourclearalignercoach.com

Allison’s social media: @yourclearalignercoach

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Links Mentioned in This Episode:

Instagram University: https://www.yourclearalignercoach.com/instagram-university

Main Takeaways:

Improve your digital reputation by using video.

Stay relevant by using video in your social media.

Be intentional about the videos you create for patients.

Video is the best way to connect with your millennial audience.

Using videos can increase your case acceptance and conversion rates.

Quotes:

“When we think about video content, it’s actually becoming the norm for how people are interpreting, understanding, and learning about anything on the internet. And so, for a dental practice who, we’re business owners, we want to make sure that we’re representing ourselves well, in an authentic way, and helping people capture their attention to understand who we are faster. If we’re not using video content, we’re becoming irrelevant.” (3:50—4:14)

“[Video] has an 80% higher conversion than anything else on the internet. And so, if we think about that, if we want the best website, if we want the best SEO, if we want the best of anything for our own business, we have to use video to be competitive.” (5:13—5:27)

“I know in dentistry we never like to say that we’re selling. We’re educators. We’re educating our patients. But the reality is, when we’re selling something, it really is just helping somebody make a decision to say yes. And so, really, it is still sales. As much as we don't like to admit it, we’re still selling in dentistry. And when we’re selling anything, there are about seven to eight touch points for somebody to say yes. One of those touch points can be even before the patient gets into the practice. And when you have a video of the doctor or of a team member of a trusted person explaining the consequences, the risk, why something is necessary, even just explaining orthodontic procedures, it helps the patients have that one touch point already to say yes. When they come into the practice, already, they know you. They like you, and they’ve started to trust you, which is one of the ways that patients will say yes to whatever you're telling them that they need for their overall health.” (5:49—6:48)

“Familiarity allows people to trust you more. So, even though, not consciously, they're like, ‘Oh, you're familiar to me,’ subconsciously, you're familiar to them [from watching your videos]. So, their anxiety decreases, and they feel more comfortable when they get into the practice.” (7:07—7:20)

“A lot of times, my docs are like, ‘I am too afraid,’ or, ‘This is so uncomfortable.’ It’s kind of like listening to your own voice on the phone. But as soon as you start doing it again and again, you become better at it. You become more confident. And that is 100% what I would...

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