581: Put Your Dental Marketing to the Test - Xaña Winans - a podcast by ACT Dental

Put Your Dental Marketing to the Test

Episode #581 with Xaña Winans

You want your phones to ring, so you put out some ads. You create a brand-new website, rent some billboards, and spend tons of money on everything possible. So, why isn't it working? For that answer, Kirk Behrendt brings back Xaña Winans, founder and CEO of Golden Proportions Marketing, to explain the marketing funnel, the biggest problems dentists have in this process, and how to fix it. A new website alone will only go so far! To learn what you're missing in your dental marketing strategy, listen to Episode 581 of The Best Practices Show! 

Episode Resources:

• Xaña’s email: xwinans@goldenproportions.com 
• Xaña’s social media: @xanaathena
• Golden Proportions Marketing: www.goldenproportions.com
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Links Mentioned in This Episode:

Take Xaña’s self-diagnosis quiz! https://www.goldenproportions.com/practice-marketing-checkup-act-dental

Xaña’s course (June 16-17, 2023):  https://www.eventbrite.com/e/discover-your-dental-marketing-dna-the-six-steps-to-success-tickets-274942178457

Start With Why by Simon Sinek: https://bookshop.org/books/start-with-why-how-great-leaders-inspire-everyone-to-take-action-2c622935-8c0c-4d97-9e9a-4fd6286d8336/9781591846444

Best Practices Show Episode 546 with Shelley DeGroff: https://www.youtube.com/watch?v=zgFoj5VUimQ

Jackass Brewing Company: https://www.jackassbrewingcompany.com

Main Takeaways:

Have a strategy.

Focus on branding.

Know your lead conversion.

Measure your lead generation.

Constantly optimize your marketing.

Make your new patient experience excellent.

Quotes:

“Every single doctor, when they call us, might start out with something like, ‘I think I need a new website,’ or, ‘I've got a friend who’s been doing television commercials, and I want to do that.’ And what they're failing to see is that just going after a single strategy is not going to solve the bigger problem. But us telling them only gets us so far. It’s kind of like...

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