595: 3 Tips For Writing a Hiring Ad That Stands Out - Miranda Beeson - a podcast by ACT Dental

3 Tips for Writing a Hiring Ad That Stands Out

Episode #595 with Miranda Beeson

An ad won't fix your practice, but it can attract the right people. To draw in those awesome, future team members, your ad needs to stand out! To help you craft an eye-catching post, Kirk Behrendt brings back one of ACT’s amazing coaches, Miranda Beeson, to share three tips to write the best ad that applicants will find. Let the right people come to you! To learn how, listen to Episode 595 of The Best Practices Show!

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Links Mentioned in This Episode:

Register for ACT’s To The Top Study Club (July 28, 2023)

Register for ACT’s To The Top Study Club (August 11, 2023)

Watch How Should a Company Share Its Values? by Simon Sinek

Listen or watch The Best Practices Show Episode 572 with Heather Crockett

Main Takeaways:

Be crystal clear about your core values in your ad.

Utilize photos and videos to illustrate core values.

Share testimonials from current team members.

Use a call to action to weed certain people out.

Know which words and phrases to avoid.

Post your ad on social media.

Quotes:

“[The hiring challenge is] not just in dentistry, it's everywhere. But we're feeling it really hard in dentistry, especially a smaller practice when you're not part of a larger corporation that has recruiters out there constantly interviewing. When you're a private practice and you have a smaller team, or even 20 team members, and you're responsible for filling those seats with the right people, we're in a challenging place right now. I don't think I have a single team that I coach that isn't looking for at least one new team member. It's a problem across the board in every industry, but it hits dentistry really hard and it's ongoing. I don't think it's changing any time soon.” (1:51—2:27)

“One day, we're going to stop talking about pre-COVID and post-COVID. But this is really a post-COVID problem. I really think it stems from that era of people being at home for a period...

Further episodes of The Best Practices Show with Kirk Behrendt

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Website of ACT Dental